Term Life Insurance Premium Reduction

Terms and conditions

1. Promotion period

Applications must be received and/or coverages issued between August 1, 2025 and November 30, 2025.

2. Savings amount and duration

  • 15% premium reduction off the regular payment amount for all eligible Term Life products and riders. 
  • For applications received or coverages issued during the promotion period, premium savings apply for 12 months from the effective date of Term Life coverage. 

3. Eligibility requirements

  • Applicant age: 18 to 64.
  • Term Life certificates must have a minimum face amount of $250,000 per certificate. 
  • Eligible plans include:
    • Term 80 Life
    • Waiver of Premium Rider
    • Critical Illness Rider (CI)
  • Coverages issued or applied for during the promotion period.
  • Higher face amount replacements on coverage that has been in force for two or more years. 

4. Ineligible coverages

The following are not eligible for premium savings:

  • AIB increases and reinstated new business rates (10-year renewals)
  • Child Life Rider
  • Term to Age 100 conversions
  • Guaranteed Issue
  • Child conversions to Term 80 Life
  • Reinstatements
  • Replacements with the same or reduced face amount
  • Replacements on coverage less than two years old

5. Additional Clarifications

  • All risk classes are eligible, including rated and/or exclusion cases.
  • The $250,000 minimum applies to the total face amount after any increase, not solely to the increased portion.
  • Premium savings apply to the entire amount of replaced coverage, not only the increased portion.
  • Each Term Life certificate must independently meet the $250,000 face amount minimum.
  • CI riders do not have a minimum face amount requirement.
  • The CI rider qualifies for premium savings when applied for simultaneously with eligible Term Life coverage. If the CI coverage is approved and issued after Term Life, the CI savings period will be limited to the remainder of the 12-month Term Life savings period. 
  • If coverage is reduced during the 12-month premium savings period, the savings will still apply provided the face amount remains at $250,000 or more.
  • Premium savings do not carry forward to new certificates if the coverage is replaced during the savings period.
  • Any applicable premium tax is calculated on the full premium before savings.

 6. Effective Date Scenarios

  • Applications submitted prior to the promotion period but issued during the promotion period may qualify.
  • Applications submitted within the promotion period but issued after November 30, 2025, may qualify, provided the application was received within the promotion period. 

7. Contact Information

For additional information, please contact your licensed Lawyers Financial advisor.